Last updated: 25//5/2025
This Privacy Policy explains how ActionCity Pte Ltd ("ActionCity", "we", "our", or "us") collects, uses, discloses, and protects your personal data, in accordance with Singapore’s Personal Data Protection Act 2012 (PDPA).
It applies to data collected through our retail stores, website (https://www.actioncity.sg), mobile apps, and all related platforms and services ("Services").
By using our Services, you agree to the collection, use, and disclosure of your personal data as described below.
1. 📥 Collection of Personal Data
We collect personal data when you interact with us, including when you:
Visit our stores or website
Make a purchase
Create an account
Sign up for membership or mailing lists
Participate in events, contests, or promotions
Contact us for support
Personal data collected may include:
Full name
Contact details (email, phone, address)
Date of birth (for birthday offers)
Payment info (securely via third-party platforms)
Purchase and transaction history
Online identifiers (IP address, cookies, device info)
Social media handles (if applicable)
2. ⚙️ Use of Personal Data
We use your data to:
Fulfill purchases and service requests
Manage accounts and memberships
Send marketing communications (with consent)
Provide customer support
Conduct surveys, promotions, and loyalty programs
Improve products, services, and user experience
Prevent fraud and comply with legal obligations
3. 🤝 Disclosure of Personal Data
Your data may be shared with:
Our employees and authorized personnel
Service providers (logistics, payment gateways, IT vendors)
Regulatory authorities (if required by law)
Affiliates or business partners supporting our operations
All third parties are contractually bound to protect your data and use it only as permitted.
4. ✅ Consent and Withdrawal
By providing your personal data, you consent to this Policy. You can withdraw consent anytime by contacting our Data Protection Officer (Section 10). Withdrawal may limit your access to some Services.
5. 🔍 Access and Correction
You have the right to:
Request access to your data
Request corrections or updates
Withdraw consent
Request deletion (subject to legal requirements)
Submit requests in writing to our DPO (Section 10).
6. 🗂️ Retention of Data
We keep your data only as long as necessary to fulfill its purpose or legal requirements. Unneeded data will be anonymized or securely deleted.
7. 🛡️ Data Protection and Security
We use administrative, technical, and physical safeguards including:
SSL encryption for online transactions
Secure access controls
Regular malware scans and audits
No method is 100% secure; you accept this risk when using our Services.
8. 🍪 Cookie Policy
We use cookies and similar tech to improve your experience and analyze performance. Types include:
Essential cookies (login, shopping cart)
Performance cookies (Google Analytics)
Functional cookies (preferences and settings)
Advertising cookies (relevant ads, campaign tracking)
Manage cookie preferences via your browser settings. Disabling may affect site features. Continuing use implies consent.
9. 🚸 Children’s Privacy
We do not knowingly collect data from individuals under 13. Parents/guardians suspecting otherwise can request deletion.
10. 📞 Contact Us (Data Protection Officer)
Questions or concerns?
Contact: Data Protection Officer (DPO)
ActionCity Pte Ltd
📧 dpo@actioncity.sg
📞 +65 9374 6190
🏢 260 Orchard Road, #16-02 The Heeren, Singapore 238855
11. 🔄 Policy Updates
We may update this Policy to reflect legal or operational changes. Updates will be posted on our website with revised dates. Continued use means acceptance.